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Companies and things I've built

Two companies I co-founded, and the things I've built on my own since. Most of those started as a fix for something in my own life, and you can use, try or install them. The automations I've built for companies live on Work.

Co-founded

Built myself

Holstee

Co-founded 2008

What started as a t-shirt company became a mindfulness community after the Holstee Manifesto went viral in 2011. We grew Holstee Membership across 60+ countries, with partners like Johnson & Johnson and UC Berkeley. I came back in 2026 for a run of AI and automation sprints.

Reflection.app

Co-founded 2018

A digital journal I co-founded in 2018, built around guided weekly reflection. People have written more than 700,000 entries in it to date.

Time Train

App · Live · October 2026

A kid-friendly companion to DK's Timelines of Everything. Each of the book's 149 spreads is a stop on a colored train line, with one short video, when it happened, and a few Did you know? facts. It opens straight to the next stop, plays one video a day, and keeps YouTube's recommendations out of the way.

Second Opinion

Skill · Open source · October 2026

A Claude Code skill. Claude and ChatGPT each review the draft on their own, then debate each other's edits for up to three rounds. I get back the edits they agree on, plus the calls that are still mine to make.

How it works

  1. I share the draft, or whatever the first version of the work is.
  2. Claude and ChatGPT each write their own review without looking at each other’s.
  3. Then Claude and ChatGPT actually discuss and debate each other’s changes.
  4. I get back the outcome, which is their suggested edits plus any decisions left for me.

Call Notes

Tool · Open source · October 2026

One tap on a home screen Shortcut places the call through a recording number, while the other person still sees my cell. Each side is recorded on its own track, so a few minutes after I hang up the transcript lands in Obsidian with each of us labeled. About 70 cents for a thirty minute call.

Rad Mobility

App · Live · October 2026

A tiny app that picks a mobility routine for me. It opens to a single 5 to 16 minute video, energizing before 6 pm and wind-down after, with a thumbs up or down to tune the list and a row of dots for the days I've stretched this week.

RadResale

App · Retired · August 2026

Staff take a photo at the counter and the app drafts the title, description, condition and price, then the item shows up in the shop's own searchable storefront until it sells. I took it from idea to pilot-ready, then stopped and wrote up why.

Vibe Check

App · Live · February 2026

Describe an idea and get the competitive landscape, how saturated the space is, and a build-ready prompt to start from.