June 15, 2026 · Holstee
Automation: Capturing Decisions and Events
A scan that pulls annotations out of all events and decisions and logs them to a Google Sheet.
Michael Radparvar
AI Operator
I connect the tools your team already uses to automate manual work, and turn scattered data into actionable insights.
May 18, 2026 · Holstee
Automation: KPI ledger
Five scripts and an orchestrator now assemble Holstee's monthly KPI row from a dozen dashboards, a sheet that had been typed by hand since 2012.
May 18, 2026 · Holstee
Real-time order attribution in Slack
Rebuilt Holstee's #notify alerts so every order and signup lands in Slack with its source (first and last touch), campaign, landing page, and new-vs-returning.
Work with me
SEO content, handled monthly
A custom-built process for your site that finds the posts worth improving, rewrites the ones slipping in search, and creates new ones that tie the library together, all written to match your brand voice. You can approve every draft, or hand it off and let it run.
Previously
Holstee
The mindfulness company I co-founded in 2010, now back part-time on AI special projects.
Vibe Check
A 60-second market analysis for any startup idea: competitive landscape, saturation, and a build-ready prompt.
Reflection.app
A digital journal I co-founded in 2018, built around weekly self-inquiry. 700,000+ entries to date.
About
At twelve, my brother and I built a small business selling underpriced Beanie Babies on eBay; in college I launched QUBooks, a textbook marketplace adopted by roughly half the student body. After graduating in 2005 I joined AchieveGlobal in New York doing sales and leadership development.
In 2008 I co-founded Holstee. What started as a t-shirt company became a mindfulness community after the Holstee Manifesto went viral in 2011 — translated into 12 languages, called “The New Just Do It” by The Washington Post. We grew Holstee Membership across 60+ countries, with institutional partners including Johnson & Johnson, UC Berkeley, and Grateful.org. Along the way I helped build Simple Apps, acquired in 2013.
In 2018 I co-founded Reflection.app, a private journaling app with real-time guidance and insights to help you flourish.
Preparing to welcome our third daughter, I took a sabbatical from Holstee in 2025, my first in 15 years. Later that year I consulted for a home services firm, building permit-based outreach that lifted bid volume 35% and win rates 20%.
Recently, I’ve decided to step back into Holstee, this time as an individual contributor with a series of focused sprints.
Get in touch
Think we should chat? Drop me a line or grab time.