My entrepreneurial journey started when I was 12, visiting China. I stumbled upon a vendor selling original Beanie Babies directly from the factory and had a hunch they were worth more than their selling price. I called my brother long distance, and he pulled up real-time pricing from eBay. I returned home to Providence, RI, with a suitcase full of Beanie Babies. We created an eBay shop, and my brother and I started the first of many businesses together.

During college in 2002, I founded QUBooks, a platform that allowed my classmates to buy and sell textbooks directly from one another on campus. At its peak, nearly half the student body was using the service!

After graduating in 2005, I moved to NYC and joined AchieveGlobal, a sales, customer service, and leadership development company (acquired by Korn Ferry). I received two promotions in two years while contributing to the highest-performing team companywide. It was here that I learned what great leadership and culture look like.

By 2008, I was ready for a new challenge and joined Dave and Fabian in co-founding Holstee—a t-shirt company that evolved into a thriving community exploring the intersection of living fully and mindfully.

In 2011, our definition for success, the Holstee Manifesto, went viral, with The Washington Post calling it "The New Just Do It." Since then, it has been translated into 12 languages, remixed (and tattooed) countless times.

In 2013, we created Simple Apps, an outlet for building Shopify apps we believed needed to exist, which was acquired later that year. In 2014, we launched the Holstee Membership, an active community for those interested in growing mindfully and living fully.

In 2015, we began pursuing partnerships with like-minded organizations, including Johnson & Johnson's Human Performance Institute, UC Berkeley's Greater Good Science Center, and Grateful.org—co-developing products, launching collaborative initiatives, and leading consulting projects. Over the next decade, we grew Holstee's membership to 700+ paying members across 60+ countries.

In 2018, I co-founded Reflection.app, a digital journal designed to help people turn their thoughts into insights and growth. By 2020, it was featured on the App Store and surpassed 100,000 users. In 2024, Reflection.app reached a milestone of 700,000 user-created entries, marking its impact on mindful reflection.

After 15+ years of building from the ground up, I took a step back from day-to-day operations at Holstee in 2025. Most recently, I spent several months helping a growing home services company rethink how they connect with builders and contractors across LA County. By building a scalable outreach system using building permit data, we increased their weekly premium project bids by 35% and improved their win rate by 20%. It reminded me how much I enjoy taking what I've learned as a founder and applying it to help other teams move faster and smarter.