A custom-built process for your site that finds the posts worth improving, rewrites the ones slipping in search, and creates new ones that tie the library together, all written to match your brand voice. You can approve every draft, or hand it off and let it run.
Most blogs quietly lose ground in search over time. A post ranks, the topic moves, a competitor refreshes theirs, and the position slips. I reverse that, and grow the library while I’m at it.
For small and mid-sized businesses with a blog worth more than they’re getting out of it. I work directly with Shopify, Webflow, and WordPress.
Defend what ranks
I rewrite the posts losing ground in search to win the position back.
Grow the library
New posts each month, interlinked so the catalog compounds.
How it works
Each month I run the same loop on your posts. Approve each draft if you want control, or hand it off and let it run.
What we move
Search rankings
recover lost positions, climb toward page one
Organic clicks
turn impressions you already get into visits
Impressions & reach
rank for queries you don't appear for yet
Click-through rate
sharper titles and meta so more searchers click
AI Overview citations
get your pages quoted inside Google's AI answers
Internal links
tie posts together so they lift each other
Real results
+459%
clicks on a refreshed post, month two
810K
impressions from one post in 60 days
Top 3
Google rank earned on a target query
And refreshed posts are now cited directly in Google's AI Overviews, the AEO half of the work. Results from posts run through this process at Holstee.
What lands in your channel
Search Console checkbot10:04 AM · #marketing
Stoicism 101 · 60-day results
The 30-day miss fully reversed. Month two is now beating the pre-refresh numbers.
✓Clicks: 82 → 458 (+459%)
✓CTR: 0.05% → 0.13%
✓"stoicism definition" now ranks #2.5
Next check: 90-day, runs automatically.
🔥 2👍 1
A real check, sent automatically. This is from the system I built for Holstee, the company I co-founded. Here’s how it came together.
I won’t promise you a number on day one. Search doesn’t work that way, and anyone who quotes you one is guessing. What I will do is show you what actually moved, every month.
How we get started
1
A first look
We go through your site and Search Console together, and I point out where the easy wins are.
2
We set the scope and your voice
How many refreshes and new posts, which topics to go after first, and the brand voice every draft is written to match.
3
You stay in control
Approve every draft, or hand it off and let it run. Your call, and you can change it anytime.
4
I publish and report
Live in your CMS, then tracked at 14, 30, 60, and 90 days, with results sent to Slack, email, or wherever your team already works.
