Recent work
Deliverables
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June 15, 2026 · Holstee
Automation: Capturing Decisions and Events
A scan that pulls annotations out of all events and decisions and logs them to a Google Sheet.
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May 18, 2026 · Holstee
Automation: KPI ledger
Five scripts and an orchestrator now assemble Holstee's monthly KPI row from a dozen dashboards, a sheet that had been typed by hand since 2012.
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May 18, 2026 · Holstee
Real-time order attribution in Slack
Rebuilt Holstee's #notify alerts so every order and signup lands in Slack with its source (first and last touch), campaign, landing page, and new-vs-returning.
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May 11, 2026 · Holstee
Automation: Monthly Business Health Report
A twelve-section monthly read on the business, with 8 data sources pulled programmatically.
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May 5, 2026 · Holstee
Blog refresh pipeline with SEO tracking
An API pipeline that ships a refreshed post in one call, then auto-checks its search performance at 14, 30, 60, and 90 days and reports back to Slack.
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May 3, 2026 · Personal
Rebuilt michaelrad.me on Astro
Moved this site off Gamma onto Astro and Railway, with the blog and pages authored in Obsidian.
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January 13, 2026 · Self-initiated
ARC positioning teardown: "The Engine of AI"
A self-initiated narrative teardown: how a modular-nuclear company stops selling clean electrons and starts selling clean uptime for AI data centers.
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May 1, 2025 · Home services
Permit-driven sales outreach system
A permit-data outreach and lead-tracking system for an LA home services company. Bids up 35%, win rates up 20%, response time down 30 minutes.